The crazy mind of a game designer is intriguing. It’s a process for them to making the game, to them getting it on the shelf. I am here to give you the process of which a game is made, till the game is on a store shelf. I will talk about the game idea, how to build the game once the idea is finalized, and how the market the game to make sure they have customer’s rushing to there local store to buy the game.
First thing in the game process, is producing a game idea. Like with any creative adventure, there’s tons of brainstorming going on. You want as many ideas as possible to try to duplicate a “blockbuster game”. You will also answer the question on “Who is it for?”. Knowing the group of people who will play the game, will make the brainstorming process easy to find. The game genre, is also part of that. Is it a first person game? Is it a role-playing game? Or just a text based game? This is what they want to figure out before they finalize on what game they want to make. You also want to know what type of market this game will sell for. You will see the average amount of people buying/playing a certain type of game and might try to replicate it.
Next, after you have pick what game you are going to make, you have to build the game. Depending on the type of game you are going to make, you will most likely need a big team. You also want to create a game document so you have a guideline for the game. Majority of the time, the Game Design Document will change periodically. But it’s good to show some type of organization. You will need coders to make the game, and you will need to have graphic artist(Unless, you are a very talented drawer). Let’s say you decided to make a FPS(First Person Shooter. Off the top, you will need game programmers, that’s a given. You will also need a script writer for the story aspect. A game can be expressed just like a movie. Especially FPS type of games. They are suppose to engross the game fans into believing this is real. So, the best script writers you have, the best atmosphere you create for the gaming fans. You will also need level and character models. To create the sets and character’s in the game. Which means, you will need some graphic artist and level modelers. Games have gotten so complicated, that people WILL expect a “lifelike” experience. If you lose them in the graphics, you will lose them in everything else. So make sure to get this right. Don’t forget about the voice actor’s! The right ones will make the game the talk of the town. Now a days, famous actors are playing game characters. That’s how important voice acting is. But, I will put this last on the list. Let the script writers figure that out for you. There’s more building blocks in the game process that is more important than that.
Finally, after finish making your gaming, you will enter the wonderful world of marketing(You should also do this during the making stage too). Now, this stage will be so easy if you have a perfect brainstorm sheet like you did in the first step. The type of game you make(Which in this essay a First Person Shooter) you should know the audience. And that audience is the one you will market to the most. You should build a website for it. Try to make the website dealing with the name of the game. You want to describe the game in FULL DETAIL! Explain it in a way that your hopeful buyers can understand. Don’t explain the game the same way you would explain it to your staff. There’s too much mumbo jumbo talk. Make it precise and to the point. The best way to do that, is to create a trailer for it. Like I said earlier, gaming(Particularly first person shooters) is nearly the same process as a movie. You got to have the viewer hook into the screen; to make it believable. Give them a demo to the game. Let them play for a certain amount of time so they can get the feel of the game. Go to every message board you can find dealing with gaming to market your product. Very few games sell them selves. And those very few games that do, are the ones with history behind them. The fans know that company will produce a hit. Your not one of them(Because if you are, then you need to give me pointers!). So, you will need to market your game like a mad cow disease. Even big companies market there games around the world. Don’t be that one who spent two years making a “Blockbuster game” and have it sit on the shelves of stores or not even leave your office because you didn’t self-promote it.
In conclusion, it’s a lot of work to get the final product for the game out to shelves. A lot of good steps to follow. If you follow how to brainstorm, you will have a good concept for a game. If you follow the process of building the game, you will have a good way to make the game. Lastly, if you follow the marketing step, then you will have faithful followers who hopefully will be with you throughout your career. Now, what are you waiting for? You have the guidelines to get your game to the shelve, so go out there and make the next gaming sensation!