Have you ever seen a video game trailer that just blew your mind? When you watch it, you have to get it once it comes out? Game companies, in this day and age, are now producing movie style trailers to affect their purchase. The main thing to look at in trailers is graphics and the story of the game. Both of the trailers have both of those qualities in it. But, both of them show footage dealing with one of the categories. In the Battlefield trailer, although, there is no commentary heard in the trailer, the scenes are depicting that the graphics is so real that you can’t tell if you are in a real battle or playing a game; while on the other spectrum, the Gears of War trailer has no one talking, but the trailer has some type of story to it, that you know something big is going to happen in the game.
The battlefield 3 trailer, is depicting that the game is so real that if you don’t look hard enough, it will feel like you are in an actual battlefield fighting the enemies. At the beginning of the trailer, you see a group of soldiers dodging a RPG, then it quickly show the game version. The game developer, EA Games, is moving towards the realistic style of the gaming aspect. Battlefield is a first person shooter (FPS). In this genre, you need to make the gamer feel like they are in an actual battlefield environment. The graphics department needs to make this game as “real” as it can be. You can see this again when the army is breaking down a door it is the actual unit, and then it quickly switches over to the game version. Another good look, is when the sniper locks into its chamber they quickly switch to the CGI version. That scene makes it looks like you are an actual sniper and that you are physically taking control of the gun and shooting at the enemy. Throughout the trailer, you can tell that the developers are trying so hard to grab the gamer attention to buy there game, because their FPS game is realer than the other games in the genre. Their also grabbing the attention to the people who are more inclined to graphics then the story. There was no commentary, or story, to describe what the story is going to be about. That’s not there eye grabber in this trailer. From beginning to end, you are hooked by trying to figure out which is real and which is fake. They even made it even more obvious at the end with quotes: Is it real? Or is it Battlefield?
Now, on the other side of the spectrum, there is the feeling you get from watching a game trailer. Gears of War 3 Ashes to Ashes trailer have the “feel” of being a story intensified game. The trailer opens up with some ashy stone figures with ash coming down. Then a character comes running through the field. That captures our attention in asking why is he running. Or who he is running from? Epic games, the game developers, want to focus on the story to make people want to buy the game. Story, or campaign in most cases, captures some gamers into buying the game. Yes, most games needs graphics, but there is a lot of shooting games that is either praised or humiliated because of the story. In the trailer, you clearly see that there is some type of conflict. It is not said what it is, but from what we see is three groups of people fighting each other. Epic, want to hook gamers in with this trailer with a conflicted opinion: Who are these groups of people who are fighting? Where they at? Who started it? If you’re a gamer, you solely may purchase a game just for the graphics. Epic, is trying to broaden their horizon. The trailer is trying to grab movie goers, or first time people who never heard of this game before. They are grabbing their attention with the story rather than graphics. Even the last quote is something to the end “Brother’s to the end.” That right there shows that something is going to happen. Both games do not give you that feel.
Both trailers are portraying the games in different ways. In the Battlefield 3 trailer, there’s no commentary. There’s no evidence in what we are going to be doing there. It’s just a couple of scenes run together to show if the game is real or fake. Unlike the Gears of War Ashes to Ashes, it does not give you any type of knowledge in what the game about; also, why are they fighting? What’s in it for me? Clearly, EA games are advertising for the graphic type of people. They want to appeal to them. The ashes to ashes trailer doesn’t give you time to look at the graphics. So much stuff is happening all at once, that Epic isn’t trying to pull you in with the graphics. They want you to be compelled into the story to make it seem that its believable. Two game companies. But, both have two different markets in mind. Two propelling thoughts to buy these two games. Are you a graphics person who just have an awestruck look in their face while playing the game? Go get Battlefield 3. Or do you want to be compelled by a story and are wondering why they put “Brothers to the end” in the trailer? Go get Gears of War 3. Choose your poison wisely.